Digital Marketing Trends that Car Dealers Should Follow in 2019



These days digital marketing is evolving at a high rate and it’s tough for businesses -to keep up. No worries at all! In order to help you, Alex Korchmar has put together a list of some digital marketing strategies you need to follow in 2019. It’s great if your car dealership business has already applied these marketing trends. But if not, you should think about these digital marketing trends before your competitors start implementing. Let’s have a look at these digital marketing trends:


A Decrease in Customary ad Budgets

About 95% of car auctions start online these days. In fact, an individual’s spending cash on traditional ads will be dubious at best in this year. Digital media are successfully turning traditional brand awareness tactics on their heads. Platforms like YouTube, Instagram, and Facebook allow car dealers to track every possible way of conversion.
  

Proactive Review Management

Reputation management is crucial for every business at the time. If your dealership has been overlooking the bad online reputation, you are out of time. Actually, star ratings and reviews are becoming more significant.

People these days made a purchase decision on the basis of online reviews and rating. Hence, you can say online reputation impact several micro-moments on your consumer’s journey.

This year could be bad for those dealers who refuse to make a change in their business strategies. Hence, you should focus on your online business reputation. There are a lot of ways in order to manage reviews and improve your business reputation.

Increase in Voice and Visual searches

According to a report, about 30% of web sessions will come from voice search queries by 2020. Latest technologies will enable both the voice as well as visual search. Hence, this is the time to think about involving voice searches along with other marketing efforts says Aleksandr Korchmar. Voice searches connote informal queries which demand additional long tail keywords. Both the search whether it’s visual or voice, requires technical SEO.

 Website Doings Monitoring

You can track the people who visited your website. Customers do not browse just once. About 70% of customers come back to your website after they have chatted or filled out a form. Hence, it’s necessary to monitor the website activity and get in touch with those customers. All you need to do is to create a client-centric experience at your car dealership when you know who your consumers are, what they are looking at. Doing this will separate your dealership business from the competitors.
   

Wrapping Up

These are a few digital marketing trends shared by Alex Korchmar in hope to help your car dealership business grow. It’s time to make changes in your marketing strategies. Have you decided whether to implement these trends or not? If so, you should seek the help of a new marketing partner in 2019 who is aware of different digital marketing trends. All the best!


Originally Posted:- https://alexkorchmarblog.wordpress.com/2019/03/13/digital-marketing-trends-car-dealers-follow-2019/


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